Unlucky Cloud was founded by Elliot and Dylan Page, brothers and content creators who built their careers separately, on different platforms, for different audiences. 

Working together was always the goal. Unlucky Cloud is the result of that built with the intention of creating something that stands on its own.

No manufacturing experience, no industry contacts, no template to follow.

The focus from the beginning was simple: make something genuinely unique. Products defined by its design, quality, and attention to detail.

What followed was a multi-year process of learning, testing, and refining. Every element had to be developed from scratch from sourcing materials to shaping the final product.